Beauty Myths in “The Substance”: Self-Perception in a Consumer Culture

 




The film The Substance provides a critical look at how beauty myths shape individuals' perceptions of themselves and others. These myths are perpetuated by societal norms, media representations, and cultural expectations that often impose unrealistic standards. By unraveling these ideals, the film invites audiences to question what beauty truly means.

At the heart of The Substance is the connection between beauty myths and consumer culture. Industries profit from people's insecurities by selling products and services that claim to enhance physical attractiveness. The film portrays the character Elizabeth Sparks who become trapped in this cycle, spending money and time trying to achieve unattainable ideals. This critique sheds light on how consumerism exploits people's vulnerabilities.



Media platforms also play a central role in reinforcing narrow definitions of beauty. Advertisements, films, and social media frequently highlight a singular image of perfection, excluding diversity in terms of race, body type, and age. In the film, Elizabeth who don't conform to these standards face judgment or invisibility, reflecting the exclusionary nature of mainstream beauty ideals.

The psychological effects of these myths are deeply felt by the Elizabeth. They experience self-doubt, anxiety, and even depression as they strive to meet societal expectations. The film underscores that these struggles are not the result of personal failure but are rooted in the oppressive nature of beauty standards.

Interestingly, The Substance also explores how beauty myths influence relationships. Elizabeth find herself judged not only by strangers but also by friends and loved ones. This creates tension and insecurity, demonstrating how beauty expectations affect not only individuals but also their connections with others.

A key turning point in the film is when certain characters begin to challenge these myths. Through self-reflection and support from others, they start to reject societal pressures and embrace their authentic selves. This transformation highlights the importance of inner strength and acceptance in overcoming the negative impact of beauty standards.

The film emphasizes that beauty goes beyond physical appearance. Traits like kindness, intelligence, and confidence are portrayed as more valuable than external attributes. Characters who focus on these qualities experience personal growth and fulfillment, underscoring the message that inner beauty holds greater significance.

Moreover, The Substance encourages viewers to rethink societal norms and redefine beauty for themselves. By showcasing diverse characters and breaking traditional molds, the film aligns with modern movements advocating for body positivity and inclusivity. This message is both timely and empowering.


Another important aspect the film addresses is the generational impact of beauty standards. Young characters are shown grappling with these ideals from an early age, influenced by family, media, and peer pressure. This focus underscores the need for parents and educators to promote healthier perspectives on beauty to prevent long-term harm.

The Substance delivers a call to action for society to embrace diversity and individuality. It challenges audiences to reflect on their own biases and contributions to the perpetuation of harmful beauty myths. This powerful message resonates with viewers and encourages them to become advocates for change in their communities.

In conclusion, The Substance offers a profound critique of beauty myths while promoting self-acceptance and individuality. It serves as a reminder that true beauty lies in authenticity and diversity, not in conforming to societal expectations. The film inspires viewers to embrace their uniqueness and resist the pressures of an image-obsessed culture.

Movie Trailer: 




Source: 

Fischetti, F., Latino, F., Cataldi, S., & Greco, G. (2020). Gender differences in body image dissatisfaction: The role of physical education and sport. Journal of Human Sport and Exercise, 15(2), 241–250. https://doi.org/10.14198/jhse.2020.152.01

Newland, C. (2016). The beauty myth. In Sight and Sound (Vol. 26, Issue 7). https://doi.org/10.1097/00006534-199304001-00039

Noya, M. A. E., Dirgantara, A. A., & Putri, G. A. (2024). Beauty and Violence in Beauty by Tony Hoagland. Journal of English Studies, 2(1), 43–54.


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